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Analytics Dashboard — Management

Every platform.
Every metric.
One view.

Stop logging into 10 platforms to understand what’s working. Shoutly AI consolidates reach, engagement, follower growth, and top posts from all 10 platforms into a single real-time dashboard — and tells you what to do next.

10 platforms, one dashboard AI tells you what to post next Updated every 4 hours
Shoutly AI — Analytics Dashboard
7d30d90d1yr
📊 All platforms 📷 Instagram 💙 Facebook 💼 LinkedIn 🎹 TikTok ▶️ YouTube 📍 Google Biz ✕ X 📌 Pinterest
Total Reach
284K
↗ +34% vs last month
Impressions
1.2M
↗ +28% vs last month
Engagement Rate
4.8%
↗ +1.2pp vs last month
New Followers
+1,847
↗ +61% vs last month
Posts Published
142
↗ 10 platforms active
Reach & Engagement — last 30 days
Reach Engagement
Top posts this month
🏯
Diwali special reel
Instagram • Nov 3
74.2K
reach
📚
5 dishes to try
Instagram • Nov 7
38.1K
reach
💼
340 customers story
LinkedIn • Nov 12
22.4K
reach
🎥
Kitchen behind scenes
Instagram • Nov 16
19.8K
reach
📷
Instagram
142K
💙
Facebook
68.4K
💼
LinkedIn
34.6K
📍
Google
22.1K
▶️
YouTube
16.8K
10
Platforms unified
All metrics in one view
4hr
Refresh cycle
Near real-time for Meta platforms
365
Days of history
From day one you connected
AI
Actionable insights
Not just data — what to do next
The analytics problem

Most businesses collect data from 10 platforms and use none of it.

Native platform analytics are siloed, inconsistent, and buried inside apps you have to log into separately. You end up making content decisions based on gut feel — while your data sits unused across 10 different dashboards.

🔁
Logging into 10 different apps just to understand your performance
Instagram Insights, Facebook Business Suite, LinkedIn Analytics, YouTube Studio, Google Business Insights, TikTok Analytics — each has a different interface, different metric definitions, different date ranges. Understanding your overall performance takes 45 minutes of tab-switching, so most businesses never actually do it.
📐
Every platform measures metrics differently — nothing is comparable
Instagram’s “reach” and Facebook’s “reach” are calculated completely differently. LinkedIn’s impressions include repeat views; Instagram’s don’t. Comparing performance across platforms using native analytics means comparing apples to mangoes. You can’t make decisions from data that doesn’t speak the same language.
📈
No way to see which content type is actually driving growth
You know Reels get more views than carousels. But by how much? Are the views converting to followers? Which caption style drives the most DMs? Native analytics show vanity metrics but never tell you which content decisions are actually moving the needle on business outcomes.
🕐
No data on the best time to post for your specific audience
Every article says “post at 9am on Tuesdays” — generic advice for generic audiences. Your restaurant’s followers in Koramangala peak at 7:30am and 8pm on weekdays. Generic time advice costs you 30–50% of your potential reach on every single post.
📄
Client reporting takes 4–6 hours to compile manually
For agencies, monthly reports mean opening each platform, screenshotting graphs, copying numbers into a presentation, formatting it, and writing commentary. 4–6 hours per client per month, multiplied by your full client roster. It’s the highest-cost, lowest-value activity in running a social media agency.
🚫
Data that’s weeks old by the time you act on it
Most businesses do a monthly analytics review — acting on 4-week-old data. The Reel that went viral last Tuesday should have been replicated the next day. The content type that tanked in week 2 should have been dropped in week 3. Delayed analytics means delayed decisions and slower growth.
What Shoutly AI tracks

Every metric that actually matters for growing your business on social media.

Not vanity metrics. The ones that tell you whether social media is driving real business outcomes — reach, engagement, saves, follower growth, and conversions.

📈
Reach & Impressions
How many unique people saw your content (reach) vs how many total times it was displayed (impressions). Tracked per post, per content type, and as a rolling 30/90/365-day trend. Normalised across platforms so numbers are actually comparable.
📷 Instagram💙 Facebook💼 LinkedIn🎹 TikTok▶️ YouTube
❤️
Engagement Rate
Likes, comments, saves, shares, and reactions as a percentage of reach — not followers. Engagement rate is the clearest signal of content quality. Benchmarked against your industry average so you always know where you stand.
📷 Instagram💙 Facebook💼 LinkedIn📌 Pinterest
👥
Follower Growth
Net new followers per day, week, month — for each platform individually and combined. Broken down by the specific posts that drove the most new follows so you know exactly which content to replicate.
📷 Instagram💙 Facebook💼 LinkedIn🎹 TikTok▶️ YouTube
💾
Saves & Shares
Saves are Instagram’s highest-quality signal — someone found your content valuable enough to return to. Shares indicate content so useful people forward it. Both tracked per post and per content type to identify your highest-value formats.
📷 Instagram💙 Facebook💼 LinkedIn📌 Pinterest
🎥
Video Views & Watch Time
Total views, average view duration, and completion rate for every Reel, TikTok, YouTube Short, and video post. Watch time tells you whether your Reels hold attention or get swiped past in the first 2 seconds — the biggest predictor of algorithm distribution.
📷 Instagram🎹 TikTok▶️ YouTube💙 Facebook
📍
Local Search & Google Actions
For Google Business Profile: search views (how many times your listing appeared in Maps and Search), direction requests, phone calls, and website clicks driven by your GBP posts. The only analytics that directly shows social media impact on footfall and calls.
📍 Google Biz
🌟
Top Performing Posts
Your highest-reach, highest-engagement, and highest-save posts ranked across all platforms in one view. The AI identifies what they have in common and gets AI suggestions to replicate the pattern across your upcoming content calendar.
All 10 platforms
🏹
Content Type Performance
Reels vs Carousels vs Feed Posts vs Educational vs Promotional — average reach, engagement, saves, and follower gain by content type. The most actionable view in the dashboard: tells you exactly which formats to do more of and which to cut.
📷 Instagram💙 Facebook💼 LinkedIn
🕐
Best Time to Post
Your specific audience’s peak activity hours on each platform, updated weekly as your follower base grows. Not generic benchmarks — your actual audience’s behaviour. The scheduler uses this to automatically post at your personal peak window every time.
All 10 platforms
Platform coverage

Every platform. Every available metric. All in one view.

Analytics data pulled via each platform’s official API. All metrics normalised to a consistent definition so cross-platform comparisons are actually meaningful.

Platform Reach Engagement Follower growth Video metrics Link clicks Saves
📷
Instagram
💙
Facebook
💼
LinkedIn
🎹
TikTok
▶️
YouTube
📍
Google Business
X — Twitter
📌
Pinterest
@
Threads
☁️
Bluesky

— indicates metric not available via platform’s official API. All available metrics tracked automatically from the day you connect your account.

AI-powered insights

The dashboard doesn’t just show data. It tells you what to do next.

Most analytics tools show numbers and leave you to figure out the implications. Shoutly AI reads your performance data and surfaces specific, actionable recommendations every week.

1
Identifies your highest-performing content patterns
The AI finds common patterns in your top 20% posts — posting time, content type, caption length, hashtag mix — and replicates them automatically in your content calendar.
2
Detects which content type is underperforming
If promotional posts get 60% less reach than educational posts, the AI flags it and recommends shifting your content mix. It surfaces patterns you’d never find manually across 10 platforms.
3
Recalculates optimal posting times every week
As your audience grows, their active hours shift. The AI monitors this continuously and updates your scheduled posting times automatically — no action from you needed.
4
Auto-adjusts your forward content calendar
Analytics insights flow directly into your upcoming calendar. If Reels outperform Carousels 3:1 this month, next month’s calendar automatically increases the Reel ratio. The loop is fully closed.
AI Insights — this week • Spice Garden Restaurant
📈 Insight
Your Reels are reaching 4.2x more people than feed posts this month (avg. 18.4K vs 4.3K). Your content calendar has been adjusted to 45% Reels next month.
✓ Action taken
Optimal posting time updated: Your followers are most active at 9:15am and 7:45pm IST on Tue–Thu. All upcoming posts rescheduled automatically.
⚠ Opportunity
Your Google Business Profile has 0 posts this week. GBP posts improve your Google Maps ranking for "restaurant near Koramangala". A post has been queued for tomorrow 9:00am.
🌟 Top performer
Your Diwali Reel reached 74,200 people — 6.1x your monthly average. Pattern: festival content + offer + 9am + 30 hashtags. Pre-loaded into your next 3 festival posts.
Dashboard features

Everything built into Shoutly AI’s Analytics Dashboard

📊
Unified cross-platform view
All 10 platforms in one scrollable dashboard. Toggle between a combined overview and per-platform deep-dives. Switch date ranges — 7 days, 30 days, 90 days, custom — without leaving the page. All metrics normalised so comparisons are meaningful.
🕐
Real-time performance alerts
Get notified immediately when a post is significantly overperforming (potential viral moment — publish similar content now) or underperforming. Alerts delivered in-app and via email so you can act while the moment is still live.
📄
One-click client reports
Generate a white-label PDF analytics report for any client in one click — branded with your agency logo. Includes reach, engagement, follower growth, top posts, and AI recommendations. What took 4 hours takes 30 seconds.
🌟
Top posts & pattern detection
Your highest-performing posts ranked by reach, engagement, or saves. The AI identifies what your top 20% posts have in common and pre-loads those patterns into your future content calendar automatically.
🏹
Content type performance
Reels vs Carousels vs Educational vs Promotional — average reach, engagement, saves, and follower gain by content type. Updated weekly and used to automatically rebalance your content calendar.
👥
Audience demographics
Age, gender, city, and device breakdown for your Instagram and Facebook audiences. See exactly who your content is reaching vs who you want to reach. Used by the AI to recommend content topics and posting times.
📏
Competitor benchmarking
Compare your engagement rate, posting frequency, and follower growth against similar businesses in your city and industry. See where you stand and what the top performers in your category are doing differently.
💾
CSV & PDF export
Export any report as CSV for further analysis in Excel or Google Sheets, or as a formatted PDF for client presentations. All historical data exportable from the day you connected each account.
📍
Google Business local impact
The only analytics view that directly connects social media posts to real-world outcomes: Google Maps appearances, direction requests, phone calls, and website visits driven by your GBP posts.
What businesses say

Businesses that stopped guessing and started growing

★★★★★
“I never looked at analytics before because it meant logging into five different apps. Now I open one dashboard every Monday and my content calendar has already adjusted for the week. The insight that our Reels get 4x more reach than feed posts completely changed our entire strategy.”
RK
Ravi KumarSpice Garden Restaurant · Bengaluru
★★★★★
“The client reporting feature alone saved my agency 40+ hours a month. I used to spend half a day per client compiling screenshots. Now I click export and a branded PDF is ready in 30 seconds. Clients actually read the reports now because they look professional and are easy to understand.”
AM
Anjali MehtaSocial Media Agency · Delhi
★★★★★
“The Google Business analytics showed for the first time that our GBP posts were driving 340 direction requests and 180 phone calls last month. I had no idea GBP posts were doing that much work for us. We doubled our GBP posting frequency immediately and saw footfall increase within 2 weeks.”
VS
Vikram ShettyFitZone Gym · Pune
Common questions

Everything you need to know about the Analytics Dashboard

Shoutly AI’s Analytics Dashboard covers all 10 platforms: Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Google Business Profile, Pinterest, Threads, and Bluesky. All metrics are pulled via official APIs and consolidated into one normalised view. Historical data goes back to the day you connect each account.

The dashboard tracks reach, impressions, engagement rate, follower growth, saves, shares, video views, watch time, link clicks, profile visits, and top-performing posts for each platform individually and as a unified cross-channel summary. Google Business Profile additionally tracks search appearances, direction requests, phone calls, and website visits driven by your posts.

Analytics data is refreshed every 4 hours for all platforms. For Instagram and Facebook via the Meta Graph API, key metrics like reach and engagement are available in near real-time. Historical data goes back to the day you connected each account.

Yes. Export any report as a PDF or CSV — overall summary, per-platform breakdown, top posts, follower growth, or content type performance. White-label PDF reports with your agency logo are available for client sharing. What used to take 4–6 hours to compile takes 30 seconds.

Yes. The Content Performance section breaks down results by content type — Reels vs Carousels vs Feed Posts vs Educational vs Promotional — showing average reach, engagement rate, saves, and shares for each. The AI uses this data to automatically rebalance your content calendar going forward.

The AI analyses your performance data weekly, identifies patterns in your highest-performing content — posting time, content type, caption style, hashtag mix — and pre-loads these patterns into your upcoming calendar. It also adjusts your content type mix based on what’s performing and updates optimal posting times as your audience grows.

Yes. Full analytics and reporting are included in the ₹10,000/month Shoutly AI plan at no extra cost — no analytics add-on, no premium tier required. The plan includes unified analytics for all 10 platforms, AI insights, white-label PDF reports, and CSV export.

Stop guessing what’s working.
Your data has the answers.

Unified analytics from all 10 platforms. AI insights that tell you what to post next. One-click client reports. Free 14-day trial.

10 platforms unified AI insights included No credit card required ₹10,000/month — all features 4.9★ — 41,000+ businesses